Greta Gerwig made a weird movie based on a famous toy line. Should that be enough?
Barbie was born in 1959 — the creation of Ruth Handler, who was one of the founders of the furniture company turned toy manufacturer that became the Mattel empire. Handler, or so the story goes, noticed that her child Barbara liked to imagine grown-up lives for her paper dolls instead of treating them like babies to mother. The doll Handler proposed, and which she named after her daughter, was aspirational, a vision of the future .
There’s another facet of the Barbie origin tale, which is that Handler came across a doll called Bild Lilli while in Europe and ripped it off, settling with the German company responsible for the toy after they sued.
— but in a way that suggests Gerwig and her co-writer and husband, Noah Baumbach, embarked on a writing exercise as a lark. It has worthwhile aspects, like Robbie, who in addition to looking the part, is as capable of heartbreaking earnestness as humor, and who sometimes effortlessly achieves both at once .
But then there’s everything else, beginning when Robbie’s Barbie — known within Barbie Land as Stereotypical Barbie, the one who looks like what you picture when you hear “Barbie” — starts glitching and Weird Barbie sends her to find out what’s up with the girl who’s been playing with her in the real world.
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