Wasserman to Buy CSM Sport & Entertainment to Bolster Global Representation Presence
The proposed transaction is expected to close in the third quarter of 2023, Wasserman said. Founded in 2002, the firm represents sports and entertainment figures, musical artists, brands and properties worldwide.
Wasserman operates across six continents, 23 countries and more than 45 cities, including Los Angeles, New York and London and battles for market share in some areas against agencies like CAA and WME as they have also raised their presence in the global sports arena to represent media rights, athlete representation and sponsorship deals.
In 2020, Wasserman acquired the hockey-focused agency Acme World Sports as well as Lithuanian basketball agency BBaltics. And Casey Wasserman is part of LA28, which helped organize Los Angeles’ bid for the 2028 Olympics. Since 2016, when the company rebranded from Wasserman Media Group to Wasserman, the firm has expanded further into culture, media and entertainment, adding creative and marketing agencies like Laundry Service and Boris Agency, and launched a social audience data platform called Unlock.
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