A new report sheds light on HBO Max's indifferent approach to keeping, say, The Lord Of The Rings films as its exclusive property
. Everybody has to have their own catalog of content that’s, the idea goes, and that doesn’t get shared out to the enemy. HBO Max, though? HBO Max couldn’t give a crap about that stuff; if you want something from its library to license, just name amovies, one of the biggest IP troves in WBD’s possession. Trecently, as part of a promotional push for. Amazon got a nice promo for its show, Warner Bros.
We have a ton of content that has been sitting idly for just purely principle reasons,” Wiedenfels said, noting that the Amazon deal was a non-exclusivity window that might have even drawn some viewers back to HBO Max. It’s a surprisingly compelling philosophy, asking, basically, what HBO Max actually
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