After buying WarnerMedia from AT&T, the company now known as Warner Bros. Discovery has a new acquisition target: primetime ad dollars that have been going to ABC, CBS, NBC and Fox. The new ent…
in an interview. Meanwhile, his company can “curate” programs from across its cable networks that will give advertisers audiences similar to what they might get from broadcast rivals. “When you put together all of the discrete fan bases together, you’ve got as much reach as any company can get,” he says.as the industry’s annual “upfront” advertising market looms
The new “Premiere” packages, says Steinlauf, will be turbo-charged by the inclusion of sports like live NHL and NBA broadcasts, the syndicated “Jennifer Hudson Show” and even Adult Swim mainstays like “Rick and Morty.
The new sales pitch, unveiled a week before Warner Bros. Discovery rivals are set to make their own outreach to Madison Avenue in glitzy meetings, represents an early move by Steinlauf, who parlayed a stint running advertising sales for former Scripps Networks properties like HGTV and DIY into a gig at the helm of what may be one of the more truculent media operators in recent memory. Warner Bros. Discovery arrives on the scene with a vow to cut $3 billion in debt.
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