Walter Isaacson's new biography of Elon Musk hit the Chinese market Tuesday.
Publisher Citic Press Group raised the book's selling price to 79 yuan on Monday, up from 59 yuan previously, according to Chris Sun, lead translator of Isaacson's book into Chinese.
A Citic Press book stand advertises for the release of the Chinese version of Walter Isaacson's new Elon Musk biography.BEIJING — Walter Isaacson's new biography of Elon Musk hit the Chinese market Tuesday, several hours ahead of the U.S. release due to a time difference that puts Beijing 12 hours ahead of New York.
Citing conversations with the publisher, Sun said a rare, urgent additional printing was done during the pre-sale period and that the work was Citic Press' "highest-level confidential project" of the year. That's according to a CNBC translation of the Chinese comments. On the online retailer JD.com's app Tuesday, versions of the new Elon Musk biography in Chinese held the top three spots in the category of most popular finance and economics biographies.About a decade ago, copies of the Jobs' biography could be found at numerous street-side stands in China. They were almost always knockoffs, but the distinctive black-and-white cover stood out.
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