Walmart+ members will soon get access to Paramount+ streaming content and other perks like free shipping and fuel discounts.
U.S. retail giant Walmart has made a deal with Paramount Global to offer streaming content from the company's Paramount+ service to members of Walmart+, the company announced on Monday.
As the Wall Street Journal reported, Walmart has been exploring options for streaming service deals to bring in more customers to its membership program as it competes with Amazon, which has a 200 million customer subscriber base for its Prime membership program. Walmart estimated that the Paramount+ streaming feature to the membership package would be a $59 value, which could be meant to include an estimated average tax for customers in various localities across the country.
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