Walmart is reducing the cost of its subscription service for Americans who receive food stamps and some other types of government assistance, as it pushes to grow the program and notices more price sensitivity among shoppers.
and unlimited deliveries of online orders of $35 or more from the store to their doorstep.
Its membership count is about 12 million, according to estimates by market researcher Consumer Intelligence Research Partners, based on quarterly consumer surveys and industry research. Either figure, however, makes up only a small fraction of Amazon Prime's estimated 170 million memberships in the U.S., according to CIRP.
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