Volkswagen of America new boss Pablo Di Si says his division plans to increase sales by offering more locally produced models.
, Pablo Di Si, the newly designated head of Volkswagen for North America, said Volkswagen Group plans to introduce 25 electric vehicle models to the American market by 2030 in order to increase its market share from a fairly dismal 4% to 8% or more. He said the company expects 50% of its sales from all brands in the US to be electric vehicles by that date.
What Di Si did say was that larger electric SUVs are planned for the US market and that more of them will be locally produced. While the ID.4, which is now manufactured in Tennessee, is enjoying a good reception in the marketplace, it is still relatively compact by US standards. “We need more all-electric models for North America within the next five to seven years. And we want to produce more models locally.
Di Si warned that automakers would need more time to meet the new requirements from Washington on the origin of raw materials for electric car batteries. “I don’t think you can switch mineral production and mining in the next two to three years,” Di Si said. The sources from the Congo, China and other countries cannot be replaced in such a short time.
The US business was long considered Volkswagen’s problem child. The product range missed the taste of the Americans and then the diesel scandal shook people’s trust in the company completely.
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