Volkswagen of America CEO, Scott Keogh, shared some exciting news with about a possible new pickup in a recent interview.
. Volkswagen might launch an electric pickup truck that would compete with Ford’s F-15-Lightning and Chevrolet’s Silverado EV here in the US. He toldthat they saw a battery-powered truck as a huge opportunity for Volkswagen to enter the electric pickup market in the US.
“I think it’s the chance of a lifetime in this segment because electrification gives you a reset moment. It gives you a chance to bring some, let’s say, alternatives and some new ideas into this great segment.Ford, General Motors, and Ram have long dominated the market for pickups in the US, but Rivian and Tesla have each caused a buzz with their vehicles.
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