Volkswagen is close to deciding whether to build an electric pickup truck in the U.S. that would target a growing and highly profitable segment of the American auto market, according to people familiar with the company’s plans
Volkswagen is investing in electric vehicles more than other legacy car makers in the U.S. WSJ goes inside an engine factory that is being transformed into a battery plant as the German giant looks to change its image and become a rival to Tesla. Photo illustration: George DownsBERLIN— Volkswagen AG is close to deciding whether to build an electric pickup truck in the U.S.
Scott Keogh, head of the car maker’s U.S. business, pitched the idea to management in Wolfsburg, Germany, last year and has won backing from Volkswagen Chief Executive Herbert Diess and other top executives, the people said. A final decision could be made by the middle of the year.
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