.VogueUkraine is taking its first steps into the metaverse by partnering with the NFT marketplace The Dematerialised (DMAT) to highlight the work of three designers: Bevza, GUDU_official and Ienki Ienki.
. All three brands will showcase their designs in Paris on 28 September during fashion week, before those physical garments are translated into NFTs, which will be able to buy via DMAT.
“Vogue UA is not limited to geography – we are now wherever Ukrainians are,” says editor-in-chief Philipp Vlasov of the motivation behind the project. “This drop in collaboration with DMAT is our first endeavour in the metaverse, where we intend to establish a strong presence.” Further launches of clothes and accessories by emerging and established Ukrainian designers will follow.
Shoppers who purchase the NFTs are invited to share how they style the virtual pieces on social media, tagging @vogue_ukraine, whichThe Bear Michlin jacket by Ienki Ienki.Ukraine team was scattered when Russia invaded the country in February 2022.
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