Hair care brand Virtue Labs has tapped Jose Luis Palacios as chief executive officer at the same time as it has raised a new financing round.
“Jose Luis is a visionary leader and an experienced operator with a proven track record of driving growth and innovation in the consumer brands industry. He brings a wealth of experience and expertise to Virtue, and we are confident that he will lead us to new heights of success,” said John Rice, chairman of Virtue.
Palacios added that he was looking forward to accelerating Virtue’s growth and development across digital, retail and salon channels, in the U.S. and internationally, and “to deliver exceptional value to our customers, consumers, partners and shareholders.” The company did not provide any further details on its latest funding round from Combe, a family owned personal care company that has been involved in Virtue since its launch.in Virtue Labs, although financial details were not disclosed.
“I am excited for Virtue’s future under Jose Luis’ leadership, and am delighted to continue supporting the growth and development of a brand that is having an incredibly transformative impact on the health of our consumers’
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