From LauncherWP: Video game YouTuber Dunkey launches indie game publisher Bigmode
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However, not many influencers have started publishing companies. Gastrow joins the Game Grumps as one of the few creators involved in shipping titles. As a prominent figure in the gaming industry — Gastrow has 7.2 million subscribers and 3.5 billion views on YouTube alone — Gastrow’s unveiling of Bigmode immediately drew a mix of responses. Most of the discussion centered around Gastrow’s lack of experience in game development: He has never made or published a game before.
“It’s exciting to have more publishers catering to new audiences — friendly competition between publishers is excellent for developers, signals potentially better terms for teams and creates a hopeful future for a more inclusive creative economy — especially when players are involved in the co-creative process,” wrote Evva Karr, founder and CEO of video game consultancy Glitch, in an email to The Washington Post.