The move marks Victoria's Secret's latest transformation attempts — and first time selling wholesale.
giant’s Victoria’s Secret storefront, the latest in Victoria’s Secret & Co.’s transformation strategy and attempts to reach more shoppers. ’s store and already search for the product on the site,” said Greg Unis, chief executive officer of Victoria’s Secret Beauty. “This is a natural channel extension for us to continue growing our beauty business and meet customers where they are with the products they love.
The partnership with Amazon also marks the first time Victoria’s Secret & Co. — which includes the Victoria’s Secret , Victoria’s Secret Beauty and Pink brands — has gone into wholesale by way of an online marketplace.
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