Sometimes studios issue directives that when it comes to marketing a film, “there will be no discussion of VFX. … We don’t want to overshadow the actors,” says one industry vet.
filmmaker Christopher McQuarrie in aabout the film’s high-octane Rome-set car chase. Added star and producer Tom Cruise, “we’re doing it right.”
The comments continue the trend of filmmakers and studio marketing departments emphasizing how productions do things for realBut those in the visual effects field say this publicity strategy does not always paint a full picture. Visual effects make the impossible possible and thrill audiences, but the artists who toil over delicate and groundbreaking work don’t always get to take a bow—or in some cases, even acknowledge the existence of their work.
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