Versace Spring 2022 Campaign

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Versace Spring 2022 Campaign
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  • 📰 papermagazine
  • ⏱ Reading Time:
  • 13 sec. here
  • 2 min. at publisher
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  • News: 8%
  • Publisher: 53%

Donatella Hadid

Sisters Gigi and Bella Hadid star together in Versace's new campaign, featuring Donatella herself. Photographers Mert & Marcus looked to heritage Versace imagery by Richard Avedon for inspiration. The brand emphasized sisterhood, community, friendship as the key pillars of this campaign.

“Family is always at the heart of everything I do, which is why I love Bella and Gigi so much," said Donatella."They perfectly exemplify the strength between sisters, and they share that message to our Versace sisterhood worldwide.

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papermagazine /  🏆 409. in US

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