In a non-exclusive deal, House of Victory can use the traditional cardinal-and-gold color scheme and feature USC logos in its videos and marketing
A new collective entered USC’s crowded NIL landscape Friday, hoping to bring some clarity to the Trojans’ efforts in this relatively new frontier of college sports.
House of Victory was announced Friday, making it the third USC collective. It actually is the second iteration of USC’s first NIL initiative, BLVD LLC., with some of the same leadership. BLVD was an attempt to be an agency for USC student-athletes looking for NIL opportunities, and was USC’s official and exclusive NIL partner. But new NCAA guidelines in October made it illegal for a school’s official NIL partner to provide representation.
Six months later, House of Victory will function as a standard NIL collective, partnering with deep-pocket USC alumni to provide marketing opportunities for student-athletes and paying them to use their name, image and likeness. In this way, it is similar to other USC collectives the Tommy Group and Victory Formation, which launched earlier this week.
The non-exclusive deal allows House of Victory to use the traditional cardinal-and-gold color scheme in its branding and feature USC logos in its videos and marketing. The collective will also be featured during USC’s spring game Saturday, showing its announcement video featuring current and former Trojans like Heisman Trophy-winning quarterback Caleb Williams, former star quarterback Rodney Peete and and former running back great Anthony Davis.
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