US online retail giant Amazon strikes deal with EU to avoid fine

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US online retail giant Amazon strikes deal with EU to avoid fine
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Amazon reaches a settlement with European Union in two antitrust probes after addressing concerns over its use of sellers' data

Under the deal, Amazon, and its software, will be forbidden from analysing non-public third-party seller data, and will treat all sellers equally when deciding which offer to put in the best screen location.

In the first case, Amazon faced charges of using its size, power, and data to push its own products to gain an unfair advantage over rival merchants that also use its platform. The second case was about the equal treatment of sellers when ranking their offers for the "buy box" on its website that generates the bulk of its sales.

"We are pleased that we have addressed the European Commission's concerns and resolved these matters," an Amazon spokesperson said.

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