Ōura, the wellness tracking ring, will enter about 850 Best Buy doors.
“Brick-and-mortar retail is a natural next step for Ōura and marks a pivotal moment for the business as we continue to expand into the mainstream,” said Ōura chief executive officer Tom Hale. “Introducing more people to the benefits of Ōura’sand providing an impactful in-store and online experience with the help of Best Buy is an exciting step forward for us as a company.”
For many first-time Ōura users, figuring out ring sizing online has been a barrier to entry. This partnership aims to address that issue, as 70 percent of the United States population lives within 10 miles of a Best Buy store. According to the Best Buy team, wearable“There’s been incredible innovation in the wearables space, and we know our customers are excited to utilize technology to enhance their health and wellness,” said Frank Bedo, senior vice president of Best Buy.
Ōura, which focuses heavily on sleep monitoring, is also trying to harness the holistic power of wearable wellness through its recent partnerships with the fitness-tracking Apple watch and the birth control app Natural Cycles.
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