After a year of the Pac-12 teetering on collapse, Utah is reportedly set to join the Big 12.
Pac-12 associate commissioner Merton Hanks answers questions with Pac-12 commissioner George Kliavkoff, left, and Utah athletic director Mark Harlan at the NCAA college football Pac-12 media day Friday, July 21, 2023, in Las Vegas.
With an impending media rights negotiation upcoming — and nearly 40% of the television revenue walking out the door — Kliavkoff needed to act if the league was going to remain afloat. He needed to find more sources of revenue, and quickly. But Kliavkoff balked at both expansion and the early negotiating window. The Pac-12 had an exclusive negotiating window with FOX and ESPN last summer, but came away with nothing. Instead, Kliavkoff decided to take the Pac-12′s media rights to open market and see if they could get a better price.
With this as the decision, Big 12 commissioner Brett Yormark undercut Kliavkoff. The Big 12 jumped the line, skipped ahead a year on its media rights deal and struck a deal with ESPN and FOX. And once the Big 12 had its deal, Kliavkoff’s options dwindled. ESPN and FOX no longer had as much money to give the Pac-12. And other bids for the league weren’t as lucrative as Kliavkoff had hoped.
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