The only proper ride in Universal Studios Hollywood’s upcoming Super Nintendo World is Mario Kart: Bowser’s Challenge. It will be the first major implementation of augmented reality technology in a theme park attraction in the United States.
as a palace for thrills and passive rides to locations centered around active play will continue on Feb. 17 when Universal Studios Hollywood opens its Super Nintendo World.
The centerpiece attraction — the only proper ride in the land — is Mario Kart: Bowser’s Challenge. It will be the first major implementation of augmented reality technology in a theme park attraction in the United States, as guests will don visors that will allow them to interact with virtual items throughout the ride, all of it designed to give the feel and illusion of altering the experience.
“Mario Kart” remains one of Nintendo’s top-selling franchises. “Mario Kart 8,” for instance, is the bestselling Nintendo Switch title, having sold more than 48 million copies worldwide. The ride will be housed inside Bowser’s Castle, home to Mario’s longtime arch-nemesis. Guest will enter the land through Mario’s trademark green pipes that lead to the castle of Princess Peach.
Taken as a whole, it’s a theme park trend that began most notably in 2014, when Universal introduced interactive wands for Wizarding World. Of late, many modern theme park attractions have featured some form of interactivity.
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