Plank, who is now Under Armour’s executive chair and brand chief, detailed the company’s timeline in footwear, which began in 2006, 10 years after launching the brand.
, you’ve got to be real,” Plank said at the event, which was held at the Ritz-Carlton South Beach in Miami.
After working to make functional football cleats, Under Armour then ventured into baseball cleats in 2007, followed by training shoes in 2008, running shoes in 2009 and basketball shoes in 2010. “We think this is one of the new directions and not just a trend in footwear,” Plank said. “We think it’s something that’s here to stay.”
“I turned 50 years old this year, which is a milestone in its own right, and I started the company when I was 22, 23 years old, so Under Armour is all I’ve known. I need to keep perspective that this is different than people who come from other experiences and other backgrounds,” Plank said, adding that celebrating diversity of thought and experience is important to the company.
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