The longtime Sony exec was most recently COO of UMG Sub-Saharan Africa.
to oversee its efforts and market-leading label roster across southern and eastern Africa. In her new Johannesburg-based role as managing director, Southern and East Africa, Sarawan will continue to work closely withSarawan was most recently chief operating officer at UMG Sub-Saharan Africa, where she oversaw day-to-day operations and helped steer the company to a digital-first approach in the fast-expanding region.
Universal has been aggressively expanding its presence and reach on the African continent, in part by opening regional headquarters in Johannesburg and Abidjan , as well as offices in Nigeria, Senegal, Cameroon, Kenya and Morocco. A year ago, UMGto license its catalog through Mdundo, a popular music streaming service that ended 2022 with over 23 million monthly active users.
The label group has also launched dedicated genre labels, including Def Jam Africa, Blue Note Africa and Motown Gospel Africa. “This is an incredibly exciting time for African music, as it continues to build new audiences both here and across the world,” remarked Sarawan. “We have an amazing roster of talent here, and it’s a huge privilege to get to work with our artists and our talented team to promote African music on the world stage.”
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