Former interim lightweight champion Justin Gaethje came to Salt Lake City on Thursday to promote his 'BMF' title bout vs. Dustin Poirier at UFC291 on July 29, and vowed that violence and carnage will be on tap for mixed martial arts fans.
be another belt on the line that night … but rather than one imbued with decades of history and respected provenance delineating the champion of a long-established weight class, it will instead be the second coming of what was originally intended to be a one-off gimmick.
Gaethje and Poirier are, indeed, two of the UFC’s most decorated and celebrated merchants of violence — the former nicknamed “The Highlight” on account of his penchant for bringing fights to sudden and spectacular stops with his devastating striking, the latter highly regarded for a versatile and well-rounded offense equally capable of rendering an opponent unconscious via either knockout or submission.
The history of the belt is an exceedingly brief one. At UFC 241 in August 2019, welterweight fighter Nate Diaz — a cult hero to MMA fans for his streetwise braggadocio and no-frills fighting style — celebrated a victory by boldly declaring himself “the baddest mother[expletive] in the game,” then calling out knockout artist and ascendent star Jorge Masvidal.
Though Gaethje was initially dismissive of and derisive toward the belt when it was first conceived four years ago, he naturally has changed his tune now that he’s associated with it. Though UFC 291′s main event is technically a rematch, Gaethje believes their prior matchup is wholly irrelevant now, noting that in the five-plus years since, both men have evolved into significantly different fighters, and that his mental and emotional maturation have him better equipped to earn a different result this time around.
Both men invoked the ultimate ethos of the BMF title — verbal sparring is unnecessary when fireworks are inevitable in the fight.
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