Ubisoft cools off on NFTs and blockchain, says it’s in ‘research mode’

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Ubisoft cools off on NFTs and blockchain, says it’s in ‘research mode’
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Ubisoft is not so hyped on Web3 anymore. The gaming firm CEO, Yves Guillemot, declared the company is in 'research mode' in what concerns the development of blockchain-based video games.

During a Saturday interview with gamesindustry.biz, Guillemot appears to be walking some of those comments back,that at this stage, Ubisoft is primarily looking to discover how NFTs can be applied to games and whether they will benefit gamers or not.

“So we are testing ground with some games, and we’ll see if they really answer the players’ needs. But we are still in research mode, I would say.”after launching a beta version of Ubisoft Quartz, aimed at offering gamers playable NFTs that could be utilized in games such as Tom Clancy’s Ghost Recon Breakpoint., with some accusing the firm of “milking” every cent possible out of its popular game franchises by introducing NFTs into the mix.

“We probably were not good at saying we are researching,” he said, adding that “we should have said we were working on it, and when we have something that gives you a real benefit, we'll bring it to you.”The Ubisoft CEO was also questioned about the environmental impacts of blockchain tech, something which is often highlighted by gamers who generally confuse energy-intensive proof-of-work chains as the industry standard for all projects.

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