Two second-generation Mexicans run a spa free of stereotypes
After working in several corporate spas and discovering the lack of treatments and attention specific to brown skin tones, the duo opened their spa in 2020. The friends wanted to create a space free of beauty stereotypes.
Romero’s mother migrated from Mexico City, and she traveled back and forth between there and Texas during her childhood and teenage years. Romero fell in love with the smells of typical Mexican flowers and plants like jamaica, cempasúchil and eucalyptus. “I just saw so much of me in Sofy [Lobatos], and I knew she was the right person to give life to this project,” said Romero.Lobatos, 22, grew up in Ciudad Juárez and El Paso. When she turned 12, her family moved to Dallas. For Lobatos, the idea of beauty starts from how people feel from the inside out. From building self-confidence, being proud of where people come from, and feeling good about their skin color and body shape.
“I am so proud of all of her accomplishments but mostly that she’s always proud of her Mexican roots, and she is sharing her knowledge and our ancestors’ knowledge about botanical cosmetics with other women like her,” said Irma Romero, who is also involved in the business as Romero’s right hand. “My dad always wanted to do other things, but he couldn’t because he wasn’t born here, and I am forever grateful for his sacrifices. Because of that, I can now work in what I love,” said Lobato.From the moment clients step foot in Yoali, the calm energy of Romero and Lobato greets them, along with shelves full of products, some made by the duo,such as lavender bath bombs, agua de jamaica face mist, Vitamin C serum, and incense sticks from roses, palo santo, sandal and other scents.
“We welcome all backgrounds and skin color tones in this space. We want to be a safe space where people can experiment with their beauty and feel good when they leave Yoali,” said Romero.
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