Twitter is also labeling tweets from state media outlets in Belarus
a few days in late February in an effort to significantly reduce the circulation of their content. Yoel Roth, the company's head of site integrity, said on Twitter that the company made the decision to label tweets from Belarus, as well, after expert voices highlighted the country's involvement in the invasion of Ukraine.
Roth said Twitter saw a 30 percent drop in impressions on Tweets from Russian state media based on early data, suggesting that the company has been successful in its goal to limit those outlets' reach. Similar to what it did to the Russian state outlets, Twitter will also reduce the visibility of labeled tweets with Belarusian state media content. In addition, users will see a prompt whenever they try to share labeled tweets.
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