The Try Guys, a comedy group that skyrocketed to fame on YouTube and created a mini media empire, announced Tuesday that they would stop working with one of their founding members, Ned Fulmer, after he said he had a romantic relationship with an employee.
from last year, he clumsily juggled sippy cups and a bottle of baby powder before revealing a doll in his likeness. The doll shouts “My wife!” in Fulmer’s voice when a button is pressed.“It’s almost schadenfreude. … People are incredibly sensitive to irony,” said Colin Campbell, a professor of marketing at the University of San Diego.
Speculation on Fulmer’s departure had widely circulated on social media in the hours leading up to the announcement, and the term “wife guy” trended on Twitter after the Try Guys released their statement. The term is often used toThe Try Guys could have risked losing advertising partners if Fulmer remained part of the group, Campbell said.
“If I was a brand, I would be unlikely to want to continue working with them, at least until more information came out,” he added. The Food Network, representatives for the Try Guys and the publisher of “The Date Night Cookbook” could not be immediately reached for comment late Tuesday.
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