From product categories to retail partnerships, nowhere's off limits for the brand's next chapter.
That strategy seems to be working. “Last year, we actually grew 70 percent and we’re on track to deliver equally impressive growth for this year,” Peterson said. Neither she nor Boston commented on specific sales expectations, although industry sources think the brand will reach between $50 million and $60 million in net sales in 2022.
“It’s a testament to how much people love this brand, they love everything that it stands for and it’s something they’re willing to invest in,” Boston continued. “We’re beating our forecasts on that product by 78 percent, and it’s become our third biggest new customer acquisition product,” Boston said. “We thought we would just sell this to all of our existing Pure Radiance Oil users.”
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