Justin Hartley is about to get a prime berth on CBS: His new drama Tracker will debut after the network’s telecast of Super Bowl LVIII on Feb. 11, 2024. Previously known as The Never Game, th…
“We are going to be strategic about this and build anticipation,”, adding that the spots will change as the year goes on. “We are creating what I think is more of a story-driven marketing campaign. In the spirit of the show, we leave a popcorn trail for the audience to follow.”. Right after Super Bowl LVII, CBS began running spots showing a bus heading to Las Vegas, where the next championship will be played February 11 in Allegiant Stadium.
“We’ve never had an opportunity like this where we picked up a show so soon so we can start promoting it this soon,” Benson told Deadline about
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