“A heat tool was always part of my original PATTERN dream,' says TraceeEllisRoss.
, and Ross made sure to pay special attention to the concerns of 4B and 4C naturals who have long been wary of the industry blatantly ignoring our hair’s unique needs. In conjunction with the rest of PATTERN’s extensive hair care line, Ross hopes that her customers will feel empowered while doing their hair knowing that they have options because everything was made with them in mind.
I can count the number of times that I’ve applied heat on my hair since going natural, and most of those instances ended in disaster; most recently, my first ever silk press lasted for exactly one downtown train ride to happy hour, and I spent several days trying to revive my natural texture. But as nervous I am about my hair pattern bouncing back after a run-through with a heating tool, PATTERN’s blow dryer actually feels like it’s right up my alley.
“It’s been a long road to knowing, understanding, and eventually, loving my curls,” Ross said. “Growing up, society told me there was a right way to wear my hair and a right way to look. So I tried to beat my curls into submission — putting body lotion in my hair, sleeping in rollers, and spending entire Saturdays at the salon waiting for a blowout. I even whipped out an iron in an attempt to straighten my hair that way. The result was damaged, broken strands.
“Our community deserves the best,” she reiterated. “Our community deserves beautiful. I created PATTERN to exceed the beauty needs of the curly, coily & tight texture community. I am thrilled to be able to offer a curl conscious and chic, professional-grade blow dryer with four attachments for $189. It's a great product, at an excellent price point, that offers endless hair styling possibilities.
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