A new film created with Toyota sounds the turning of the ignition on a new venture from TelevisaUnivision aimed at generating more interest from advertisers for the company’s Spanish-language…
aimed at generating more interest from advertisers for the company’s Spanish-language media offerings.
“We feel like there are a lot of stories about our audience that show the positive impact the have on America and those need to be told, and told by brands,” says, executive vice president and chief growth officer of U.S. advertising at TelevisaUnivision, in an interivew. “A big of marketing now is making sure brands are helping and being constructive.”
Univision secured double-digit percentage increases in advanced ad commitments for both broadcast and cable. Caroline Olkowski, who has logged stints at Vice and Snap, among other places will work as the head of Así Studios, with filmmaker Alberto Ferreras serving as creative executive-in-residence and Oneil Vargas-Estevez as director of production.
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