Topgolf, the trendy, high-tech driving range operator, expects to have 81 locations by year end, but timing for construction of San Diego venues uncertain.
Trendy golf entertainment outfit Topgolf is pushing ahead with plans to build two new high-tech driving range venues in San Diego — one on waterfront land across from San Diego International Airport and a second at an existing driving range in Sorrento Valley.
In March 2021, Dallas-based Topgolf International was acquired by Callaway Golf of Carlsbad in a deal valued at $3 billion. Shortly afterward, Callaway changed its name toThe move highlights the importance of Topgolf to Callaway’s “modern golf” strategy to attract younger, more diverse players to the game.
Topgolf is a mash-up of a golf driving range, video arcade and restaurant/sports bar. Players score points hitting balls from bays equipped with the company’s Toptracer ball-tracking technology, which measures distance, height, speed and other variables. Players compete against others in their group or across the venue.
Timing for the San Diego facilities remains uncertain. Efforts to reach Topgolf Callaway Brands headquarters were unsuccessful, and Topgolf officials declined further comment. The landowner for the Sorrento Canyon Golf Center was unavailable.
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