Tony Fadell helped kick off the era of digital music by creating the iPod and the smart home by co-founding Nest. Now, he believes that by giving a hardware wallet the panache of the hottest consumer gadgets, he can redirect crypto. 📷 : Julien Faure
As customers poured in—and existing users who hadn’t fired up their wallets in months suddenly decided to update the firmware—Ledger’s servers were temporarily swamped, and for an hour or so, customers couldn’t update their software. Some got spooked. The company’s support team sent out an ill-worded message assuring everyone, in a tweet, “Your assets are safe.” Of course they were—that’s what self-custody is all about.
holdouts. Might it be unrealistic for Ledger to expect newbies to pay almost $300 for a wallet that has a cool picture on it but still depends on a somewhat impenetrable ecosystem and an existential question of reliability? To the Ledger-ites, the promise of crypto and the necessity of self-custody will prevail. It’s a logical outcome of the last half-century of atoms moving to bits. Still, Rogers admits that no matter how slick Stax is, it interacts with systems that have massive barriers to entry. After breakfasting at the bistro, I spent an hour with him trying to get set up to trade crypto and buy NFTs.
We’ve already seen the FTX of Web3, so there’s nowhere to go but up. For now, Tony Fadell’s latest technology tour de force stands as a friendly hardware ambassador for a future that’s still far away for most of us, and a glimpse of how we might wind up with something useful, accessible, and enriching—from what so far has been a blockchain of fools.
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