Why did we not see Tim Cook wearing an Apple Vision during its launch at WWDC?
of Apple Vision keeping you connected to the real world, to see what is happening around you, and to have your eyes ‘pass through’ to the outward-facing display to help maintain a connection to people talking to you, the obvious demonstration was missing.
Tim Cook never wore an Apple Vision. No Apple Executive wore an Apple Vision. No presenter wore an Apple Vision. Why? You might have noticed the release date for the Apple Vision... early 2024 for a US release with other countries to follow. That's a lot of lead time for developers to build apps for the mixed reality headset . That's over a year to hype the headset and shape the ecosystem to Apple's definition of spatial computing. The Apple Vision will launch into a market with a pre-prepared Apple Vision-shaped hole.
It’s going to take time to manufacture that hole. Expectations will need to be managed. Wearing the bulky ski mask needs to be desirable rather than dorky. As it stands, the tightly directed promotional videos and photos are leading the coverage of the Apple Vision.
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