More than half of the most popular TikTok videos on ADHD contained misinformation and only one-fifth were deemed useful by researchers, according to a new study.
The study found non-healthcare providers uploaded most of the inaccurate videos. Further, “None of the misleading videos recommended viewers to seek out a medical, psychiatric, or psychological assessment before attributing these symptoms to ADHD,” the study explains.
Healthcare providers may have uploaded more high-quality and useful videos compared to non-healthcare providers, however, 27% of HCP videos were deemed misleading. Personal experience videos had the most engagement and received the highest PEMAT-A/V understandability score but had low actionability.were highly understandable by viewers but had low actionability.
“This suggests that viewers are most drawn to videos made by individuals with lived experience, and less so towards institutional or HCP-created videos,” said the study’s authors, who cautioned, “The understandability score does not reflect accuracy but merely that the information is presented in an understandable manner. Thus, individuals may be seeing videos about ADHD on the platform that are highly understandable and yet misleading.
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