A new full-screen button has started appearing for select TikTok users globally. It follows a push to longer 10-minute videos from TikTok earlier this year.
that select TikTok users are starting to see a new full-screen button on regular square and rectangular videos. The button, much like a similar one on YouTube, shifts the TikTok video into a horizontal full-screen mode., after several users have been noticing the full-screen button appear in recent weeks. It now brings the social video network even closer to YouTube.
If this full-screen mode means creators can now create a single video that’s optimized for both YouTube and TikTok, we may well see more longer-form videos on TikTok that you’d typically only find on YouTube. TikTok expanded itsWhile TikTok is increasingly offering more than just short videos, competitors like Instagram and YouTube have both launched shot-form videos in the form of Reels and Shorts, respectively.
TikTok’s test of a horizontal full-screen mode follows a long-awaited test of its in-app shopping feature. will allow users to purchase products without leaving the app, and has already launched in regions like the US and Indonesia.
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