TikTok beauty influencers have argued over allegations that prominent user Mikayla Nogueira may have used fake eyelashes while promoting a new mascara product.
"Sorry, if somebody put $200,000 in your face and said, ‘Hey, promote my sh--- mascara,’ I don’t think you’d think twice about it."
Mikayla Nogueira onstage during L'Oreal Paris INFALL-A-THON pop-up event at The Grove featuring live performances and Infallible Fresh Wear product experiences at The Grove on March 19, 2022, in Los Angeles. Users condemned the take and argued that the problem wasn’t that Nogueira lied, but that she built her platform on allegedly "honest reviews" of products and then was caught "several times lying." Other TikTok beauty influencers have been quick to criticize Nogueira, calling her behavior "bizarre" and accusing her of posting "misleading reviews" that could harm other influencers.
"People are putting their trust in us and this isn’t cool," Alissa Ashley, a beauty product reviewer with over 435,000 followers, said in response to the controversy. In a tongue-in-cheek write-up of the controversy, BuzzFeed noted that "investigating a beauty influencer’s apparent mistake" is a step-down from some of the controversies that plagued such accounts in the past few years.
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