Antojitos.shop's most popular item, Fruit by the Foot smeared with chamoy and dusted with chilito, helped Gerardo Ruiz open his stand-alone store over a year ago.
At the age of 7, Gerardo Ruiz and his siblings crossed the US-Mexico border knowing no English and in search of a better life. Today Ruiz runs Antojitos.shop, a Mexican candy store in Chicago's Little Village neighborhood, as a tribute to his mother who brought him to the United States.
"That video hit a million views on TikTok, and that's actually what made my store start up," said Ruiz. "I decided to put my whole income into what is now Antojitos Shop." Antojitos.shop's most popular item, Fruit by the Foot smeared with chamoy and dusted with chilito, helped Ruiz open his stand-alone store over a year ago. A video recorded by Ruiz where he explains his personal story while making the candy netted him around 600 orders from his website and $12,000 in his bank account overnight.
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