Bonjour, TikTok!
— a new partnership that promises to connect the cultural event to the digital platform’s one billion users around the world.
Cannes and TikTok’s alliance may seem unlikely but makes sense as both strive to support creators and shine an international spotlight on emerging talent. Like the luxury brand Kering, one of Cannes’ main official partners, TikTok will also support the festival financially. The executive said TikTok will “look forward to opening up more creative possibilities for our community as they get ready to be inspired, moved and entertained, bound by a shared love of video and cinema.”
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