TikTok is rolling out a new Election Center as part of its strategy to fight electionmisinformation. It also prohibits paid political content from creators.
Now that we’re much closer to the U.S. midterm elections, over the past week or so platforms like Twitter have been announcing their plans for defending against election misinformation on their appNow, TikTok has joined its competitors in doing the same.
Notably, these plans include rolling out a new Election Center feature and putting an emphasis on the app’s existing ban on paid political ads. And that ban on political ads is particularly interesting because Han notes that it also prohibits any paid sponsored political content created by TikTok influencers.
Han also reiterated that TikTok already has a ban in place against “paid political advertising” on its platform. Han went on to underscore that the ban also doesn’t allow political sponsored content from TikTok influencers and creators. Such content is expected to be taken down if posted:
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