Tiffany & Co. lifted the lid on its newly renovated New York city flagship on Wednesday, the centerpiece of a broad brand reset orchestrated by its owner, the world's biggest luxury group LVMH.
"Wonder Woman" film actress Gal Gadot presided over the early morning ribbon cutting ceremony, flanked by Tiffany CEO Anthony Ledru and Alexandre Arnault, executive vice president of product and communications for the label -- one of LMVH chair and CEO Bernard Arnault's five children who hold key positions in the French firm.
The nearly four-year overhaul of the historic building, which was built in the early 1940s and anchors a prominent stretch of midtown Manhattan real estate, began before Tiffany was purchased by LVMH, Europe's most valuable company. "It's not a flagship, it's a landmark -- a landmark that has been here for 83 years, it's the renovation of the century," Ledru told journalists after the ceremony, speaking from the glass-lined penthouse on the 10th floor, overlooking Central Park.
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