Threads users are already spending less time in the app
In a Threads post on Friday, Instagram’s top exec, Adam Mosseri, suggested the company wasn’t particularly focused on engagement metrics at this stage.
“Spam attacks have picked up so we're going to have to get tighter on things like rate limits, which is going to mean more unintentionally limiting active people ,” heWhile the declining engagement with Threads may seem like good news for Twitter, the company still has plenty of reasonsabout its latest competitor. As SimilarWeb’s Senior Insights Manager David Carr writes, there are “some signs” that at least some of Threads’ engagement has come at the expense of Twitter’s.
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