Thomas Sarnoff, the son of NBC’s founder who went from key NBC executive to leading roles at the Television Academy and TV Academy Foundation and founded the Archive of American Television, h…
TV Academy spokesman Jim Yeager said Sarnoff died June 4 at the Motion Picture & Television Fund’s nursing home in Woodland Hills.Born on February 23, 1927, he was the youngest son of RCA/NBC media mogul David Sarnoff. Family lore has it that the younger Sarnoff was TV’s “first live star,” serving as a test subject for the RCA/NBC World’s Fair demonstration of television in the late 1930s.
Sarnoff also worked at MGM, learning film techniques that he would later apply to his work in TV and his oversight of film productions for NBC Productions and California National Productions. He served on the Television Academy’s executive committee for the board of governors and in the 1990s took on the chairmanship of the Television Academy Foundation, for which he was named chair emeritus in perpetuity.In a 1999 interview with the Television Academy Foundation, Sarnoff said, “The highlight of my career at NBC, was building a close-knit and very efficient organization on the West Coast that served NBC very well for many years.
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