John Biever shot first game in 1967 at age 15; he'll shoot No. 56 on Sunday in Inglewood when Rams play Bengals
While his teenage friends were inside huddled around a television set watching football’s biggest game on a freezing Wisconsin day in 1967, John Biever was on the uncrowded sidelines of the Los Angeles Memorial Coliseum on a warm, sunny afternoon, photographing the first Super Bowl with his father, Vernon.
Biever distinctly remembers his first NFL game. It was the NFL championship in January 1966 at Lambeau Field and turned out to be legendary running back Jim Brown’s last game for the Cleveland Browns. One of Biever’s photos ran in Look magazine and his dad realized he had some talent. He was 14 at the time.John Biever shot the first Super Bowl in 1967 at age 15; he’ll shoot No. 56 on Sunday in Inglewood when Rams play Bengals.
It was a great start for Biever, but his all-time favorite photograph came after the game ended. After the Packers beat the Chiefs 35-10, Biever made a black-and-white frame of a smiling Lombardi reaching out in celebration during the postgame scrum on the field. In the background, on the right side of the wide-angle shot, was his father. “Having those two together in the photo was important to me,” he said.
Biever graduated from the University of Wisconsin-Milwaukee and then worked as a photographer for his hometown newspaper, The Milwaukee Sentinel, and the afternoon Milwaukee Journal. He photographed regular newspaper assignments but relished photographing sports and politics, which he says are very similar with decisive moments.
Among Biever’s colleagues at Sports Illustrated was famed sports photographer Walter Iooss Jr., whose work Biever admired growing up. “He was the best ever,” Biever said of Iooss. “I saw his pictures of big events, and that’s what I wanted to do.” On the eve of the 50th Super Bowl, the two were honored by the NFL along with the few other photographers and writers who had covered every game. The league flew them and a spouse to the game in Santa Clara and also gave them a pair of tickets.
Photographers’ memories of big games often relate to how good their photos turned out and rarely the score or who was playing the halftime show.
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