You can preorder the 232-page hardback now for $85.
Considered a true icon of contemporary watchmaking, the Tank was unveiled by Louis Cartier in 1917. The refined design was characterized by a geometric dial that was reportedly inspired by the military tanks of the era. Like a vehicle, this striking silhouette carved a path through the traditional round cases.
“It is a beautiful book of art that is designed and produced to bring the reader delight—certainly not destined to gather dust on a coffee table or nightstand,” Franco Cologni said in a statement.Cologni has notched up 50 years in the luxury industry. He is president of the eponymous Fondazione Cologni dei Mestieri d’Arte and cofounder of the Michelangelo Foundation for Creativity and Craftsmanship.
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