SHEIN is under fire once again.
Clothes are displayed on hangers at a Chinese fashion brand Shein pop-up store in Paris on May 4, 2023. - The Shein pop-up store is set to open for business from May 5 to 8. . The suit's plaintiffs, artists Krista Perry, Jay Baron, and Larissa Martinez, alleging copyright infringement, saying Shein used its “secretive algorithm” to make exact copies of designer's works.
"Shein's design ‘"algorithm’" could not work without generating the kinds of exact copies that can greatly damage an independent designer's career—especially because Shein's artificial intelligence is smart enough to misappropriate the pieces with the greatest commercial potential," the introduction reads.
In the past many independent brands, have made their issues with the brand's practices clear. In 2022, illustrator Magdalena Mollman
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