“This was a hard decision for them, they love California.”
“California is probably the most competitive cannabis market in the country, it is a market where there are a lot of brands fighting for shelf space,” Melrod told SFGATE. “I think for some folks the margins and the challenges in California make it better for them to focus on other states.”
“We start from a place of skepticism because we’ve seen a lot of celebrity brands launch in cannabis that are really just basically a celebrity name on a product that is marked up,” Melrod told SFGATE. “We really appreciated the approach that the Garcia Hand Picked team took to sourcing. They worked with a lot of great legacy farmers in the Emerald Triangle.”Steve Castillo / The Chronicle 1992
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