We chat with Annette Azan, the founder of intimates brand Nuudii System.
." The way Azan explains it, traditional bras have been designed to reshape, push, flatten, squeeze, or lift breasts into unnatural positions. Bras are also constructed with thin straps that often dig into the shoulders and made with frilly, lacy, meshy, and otherwise delicate materials that require upkeep. Wearing a bra, she essentially argues, should be an intimate experience that makes a wearer feel confident, but often, it's the least comfortable item that's on the body.
for people who seek the feeling of going braless while embracing the natural shape that they have. Made from a lightweight but strong material that has 360-degree stretch, the Nuudii is somewhat similar to wearing a soft stocking for your chest. There's a supportive double-strap system that allows for myriad ways to wear, while the band is made to effortlessly stretch and hug the underboob area.
"So my wedding dress was super-sheer and skin-baring. It was cut literally under my arm all the way down to my waist and my back. My only option was stick-ons, but I had third-degree burns and those adhesives have formaldehyde in them if you read the small print. So out of desperation, three weeks before my wedding, I went to a general store and bought a nylon-spandex base and created a very thin layer between myself and my dress. It was made out of a fabric never used for boobs.
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