Should highway agencies stop displaying the number of traffic fatalities?
The experience led him to team up with transportation economist Jonathan Hall to figure out what effect the signs wereThe researchers focused on Texas because of the state’s longstanding practice of displaying fatalities for one week each month. “We used data on 880 DMSs and all crashes occurring in Texas between 1 January 2010 and 31 December 2017 to investigate the effects of this safety campaign,” they write.There were 1.
“Messages must be limited in length and formatted to ensure that motorists can quickly read and correctly process the information presented during limited viewing time,” they write. “It has commonly been assumed that drivers simply read and then quickly disregard messages that they deem unnecessary. However, the results of Hall and Madsen suggest that drivers may continue to try and assess how they are supposed to use that information for a much longer period of time after reading the message.
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